Overview

VIME
Voice-First Makeup Assistant

VIME is a voice-first AI assistant that uses camera feedback, haptics, and non-visual guidance to help visually impaired users apply lipstick with more confidence.

The experience was refined through a nine-participant prototype test and is now live on the App Store with a 4.9 rating.

Lead Product Designer

Estée Lauder

VIME voice-first makeup assistant project preview
9prototype participants
4.9App Store rating
Voiceprimary interaction
Liveon the App Store

Inclusive AI Beyond
Visual-First Assumptions

[Story headline describing the central accessibility challenge.]

Challenge

[Explain why conventional visual guidance was insufficient for this precise physical task and what users needed instead.]

Strategy

[Describe the product strategy, key interaction decisions, constraints, and your contribution.]

Result

[Add the supported outcome, evidence, and what changed for users or the product team.]

Voice, Haptics, and
Camera Feedback

[Story headline describing how the interaction model evolved.]

Challenge

[Describe the usability, pacing, tone, or trust problem identified during prototyping.]

Strategy

[Show how participant feedback shaped the voice, haptic, and camera-feedback patterns.]

Result

[Add validated results from testing, launch, and any practice that carried forward.]

[Closing reflection or enduring design principle.]

[Summarize what this work changed about the product, the team, or your design practice.]